by Lauren Fairbanks | Nov 4, 2020 | Amplification, B2B, Blog, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits, while Gen X-ers introduced the practice of companies emailing prospects....
by Alex Mouravskiy | Nov 4, 2020 | Amplification, B2B, Blog, Content, Content Distribution, Content Marketing, Content Strategy, SEO, Thought Leadership, Writing
Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for their companies, helping them generate more quality leads than...
by Branden Moreno | Oct 16, 2020 | Blog, Company news
Are you a creative content marketing professional with an insatiable passion for writing, editing, developing, and optimizing content to attract, educate, and retain customers? Are you the perfect mix of marketing whiz and journalism pro? Do you have experience with...
by Branden Moreno | Oct 6, 2020 | Blog, Company news
F or the fourth year running, S&G Content Marketing was named a top marketing and advertising agency by the Clutch Awards. Ranked with a 4.9 rating, it’s our expertise and client feedback on projects keeps us at the forefront of the industry. As a B2B...
by Christine Parizo | Apr 28, 2020 | Amplification, B2C, Blog, Content, Content Distribution, Content Marketing, Content Strategy, Event Marketing, News, Thought Leadership
Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...
by Christine Parizo | Mar 4, 2020 | Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
