How to Use Content to Influence Downstream Audiences

How to Use Content to Influence Downstream Audiences

S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
How to Map Out Partners and Collaborate to Drive Content Results

How to Map Out Partners and Collaborate to Drive Content Results

W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
How The Rise of Millennials Will Impact B2B Buying Behavior

How The Rise of Millennials Will Impact B2B Buying Behavior

Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits, while Gen X-ers introduced the practice of companies emailing prospects....

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