by Tim Torres | Feb 18, 2019 | B2B, B2C, Blog, Content Marketing, Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
by Lauren Fairbanks | Jan 21, 2019 | Amplification, B2B, B2C, Blog, Content Distribution, Facebook, Social Media
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Tim Torres | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Tim Torres | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
