by Lauren Fairbanks | Oct 19, 2018 | B2B, Blog, Data & Analytics
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
by Lauren Fairbanks | Oct 2, 2018 | B2B, Blog, Email
Email is still one of the top content distribution channels for B2B marketing. It’s not that surprising, given that it’s a great way to stay top of mind and let subscribers know of company news and awards and to share all of that evergreen content you’ve...
by Lauren Fairbanks | Sep 18, 2018 | B2B, Blog, Content Marketing, Data & Analytics, Optimization
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
by Lauren Fairbanks | Sep 14, 2018 | B2B, Blog, Content Marketing
Most B2B enterprises can’t afford to ignore the importance of content marketing. Yet chemical manufacturing companies seem to be lagging when it comes to reaching out to customers with stimulating content. For example, according to a 2016 study from audience research...
