by Lauren Fairbanks | Mar 11, 2019 | B2C, Blog
Is it a bit silly to start worrying about marketing to a generation that can’t even drive let alone dress itself yet? Perhaps—but some marketers have already lampooned the idea of preparing for an onslaught of tyke buyers. Which tyke buyers are we talking about?...
by Lauren Fairbanks | Feb 28, 2019 | B2C, Blog, Instagram
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
by Lauren Fairbanks | Feb 12, 2019 | B2B, Blog, Content
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...
by Lauren Fairbanks | Feb 5, 2019 | Blog, Content, Social Media
Brands have been flocking to Instagram Story, an extremely popular feature on the photo-sharing app that broadcasts a series of snapshots or video clips for 24 hours before disappearing. There’s good reason, too. For content distribution, it’s a no-brainer....
by Lauren Fairbanks | Jan 21, 2019 | Amplification, B2B, B2C, Blog, Content Distribution, Facebook, Social Media
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
