by Lauren Fairbanks | Jun 11, 2013 | Blog, Blogging, Content, Uncategorized
Content curation is not the be all and end all that curation “experts” want you to think it is. It isn’t going to save your content marketing efforts; it’s not going to build strong thought leadership; and it’s not going to immediately...
by Lauren Fairbanks | Jun 4, 2013 | Blog, Social Media, Twitter, Uncategorized
There are a lot of social agencies that swear by the Twitter chat – it builds thought leadership and increases your brand awareness and lets you interact with your customers and/or leads. While that’s not totally untrue, a lot of these Twitter chats are...
by Lauren Fairbanks | May 24, 2013 | Blog, Blogging, Content Marketing, Uncategorized, Writing
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run campaigns, this is less of an issue since by the...
by Lauren Fairbanks | May 3, 2013 | Blog, Content, Uncategorized, Writing
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...
by Lauren Fairbanks | Apr 15, 2013 | Blog, Blogging, Content, Uncategorized
It’s been reported that somewhere between 40% and 60% of all companies with a website have adopted a company blog. From a content marketing perspective, most people would think that that’s a step in the right direction. But it’s not. While a lot of...