by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Lauren Fairbanks | Dec 6, 2018 | B2B, Blog, Content Distribution, Uncategorized
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
by Lauren Fairbanks | Nov 5, 2018 | B2B, Blog, Content Marketing, Optimization, Tools
B2B companies have their work cut out for them when it comes to content development. The content needs to be valuable. It needs to be entertaining and engaging. And it needs to drive business results on and on, every quarter, every year, all year long! How’s a content...
by Lauren Fairbanks | Oct 19, 2018 | B2B, Blog, Data & Analytics
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
