10 Questions to Ask Before Hiring a Content Marketing Agency
At some point, many companies realize they need to hire a content marketing agency. If this is you, you’re not alone; the Content Marketing Institute found that 22 percent of enterprises increased their spend on content marketing outsourcing in 2018. Whether it’s to...
Not Where You Thought You’d Be in 2019? Re-Evaluate Your Marketing Plan and Pivot Now
Sometimes your big plans just fizzle out. You started off 2019 with solid, measurable goals that seemed very achievable, whether it was to increase your share of voice in the marketplace or boost your online sales. Somewhere along the way, the KPIs you set didn’t get...
Make the Most of the Dog Days of Summer: Plan for 2020
It’s the lazy, hazy days of summer. People go on vacation, business slows down, and you take a moment to catch your breath and head out for a week at the lake with the family. But don’t take too long, because you can take advantage of the slower business season to...
Is It Hot In Here Or Is It Just Us?
Hard to believe it’s already summer. It seems like only yesterday that it was winter and I was writing blog posts about how cool we were for winning awards, and yet here we are in June, and we’ve got some new recognition, and I still can’t think of anything more...
Generation Alpha: How B2C Marketers Can Prepare for the Size and Spending Power of This Huge Demographic
Is it a bit silly to start worrying about marketing to a generation that can’t even drive let alone dress itself yet? Perhaps—but some marketers have already lampooned the idea of preparing for an onslaught of tyke buyers. Which tyke buyers are we talking about?...
4 Ways B2B Brands Can Leverage User Generated Content
Shake up your brand marketing with user-generated content. User-generated content includes blog posts, comments, photos, videos, reviews, or other content created by customers—not by internal employees at your organization. It’s all from the outside, produced by...
How Product Brands Can Use Instagram Stories to Create a Lifestyle Brand
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
How to Take a Customer Centric Approach with Your Video Marketing
Customer-centric marketing is a specific take on marketing that B2B brands shouldn’t forget when it comes to their video strategy. If you don’t already have a video marketing strategy keep in mind, most millennial buyers absorb information through video on social...
Everything You Need to Know About Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
How Leveraging a Business Case Study Can Generate and Nurture Leads
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...