Right Now, You Should Be Spending More — Not Less — on Marketing
We’ve experienced a tidal wave of economic doomsday during the past six months. Sensationalized business news headlines seem like cruel jokes, written in complete opposition to one another (“Recession is on the horizon” one day; “Recession is off the table” the next)....
No, CHATGPT Can’t Do Your Content Marketing
AI-Generated Content Marketing Isn’t Here Yet: Conversations With A Robot This is not a doom and gloom article about how AI is coming to take all of our jobs. But it’s also not a flowers and sunshine post about the indomitable human spirit that makes us irreplaceable...
The Manifest Names S&G Content Marketing as one of the Most Reviewed Public Relations Agencies Globally
We’re not much at tooting our own horn, much preferring when others toot it for us. That makes this blog post both easier and harder to write, because we’re announcing an award bestowed on us by The Manifest, but I still have to write something about it instead of...
How to Tap Into Your Company’s Expertise to Create Better B2B Content Marketing
If your B2B company isn't drawing on the perspectives and experiences of executives and subject matter experts (SMEs) to create thought leadership content, you're missing out on a major marketing opportunity. Thought leaders command more attention in the B2B space...
How to Build an ABM Content Strategy that Drives Sales
What’s the key to creating compelling marketing campaigns that drive sales in today’s competitive B2B landscape? It’s knowing how to reach the right people with the right message at the right time. Enter account-based marketing (ABM), which leverages both sales and...
How to Leverage Your Internal Biotechnology SMEs to Build Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
4 Key Tactics Every Manufacturing Company Should Consider as Part of their Marketing Strategy
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
B2B Content Distribution Doesn’t Need to Be Complicated: 6 Quick Tips
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
4 Major Ways B2B Companies Can Streamline Content Development
B 2B companies have always had a mountain to climb when it comes to content development. What they create needs to be valuable, engaging, and entertaining. But most importantly: It needs to drive continuous results. SEMRush’s annual survey finds that content...
Digital.com Recognizes S&G Among Best Content Marketing Agencies in 2020
Capping off our tenth anniversary, Digital.com has named S&G one of the best content marketing agencies of 2020.