Why IT and Technology Companies Should Leverage Subject Matter Experts More
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
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How to Write a Good Blog Post: An In-Depth Overview
Two of the most common content marketing challenges for both B2B and B2C businesses today are: Writing blog posts that are good. Writing blog posts at a consistent pace. Why is that? Well, anyone who's ever had to sit down and write a 600 word article from scratch...
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4 Major Content Marketing KPIs for B2B Companies
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
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4 Key Tactics Every Manufacturing Company Should Consider as Part of their Marketing Strategy
B2B marketing can be a tough nut to crack. Depending on what you manufacture, and who your targeted markets are, there are many different marketing strategies that can help you reach your business objectives. However, there are few catch-all tactics that will always...
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5 Healthcare Companies Using Content Marketing in Really Cool Ways
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
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How Using Consumer Segmentation Can Benefit Healthcare Marketing
Customer data is one of the many important drivers in the content marketing world. Demographic information such as age, gender, and location helps inform messaging and content, ensuring things like blog articles, videos, and even logos stay relevant to your target...
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5 B2B Company Newsletter Tips to Increase Open Rates
Email is still one of the top content distribution channels for B2B marketing. It's not that surprising, given that it's a great way to stay top of mind and let subscribers know of company news and awards and to share all of that evergreen content you’ve been...
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How to Leverage Your Internal Biotechnology SMEs to Build Thought Leadership
Biotechnology and healthcare organizations are facing a trust crisis in America. According to the New York Times, only 33 percent of Americans have great confidence in the medical profession, compared to more than three-quarter of the population in 1966. Today, people...
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How IT and B2B Tech Companies are Leveraging Content Marketing Strategies to Drive Market Share
American’s tech sector is booming along with the rest of the economy. And most of them, primarily B2B and IT tech companies, are using sophisticated content marketing strategies to drive that market share, according to the Content Marketing Institute. Technology and...
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14 KPIs for Measuring Content Engagement in B2B Brands
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
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