The 4 Best B2B Custom Content Examples of 2018
Custom content helps separate your brand from the rest. Blogs are nice, but everyone’s got one, and if you lack heartier, more detailed, technically-involved content that bottom- or near-the-bottom-the-funnel buyers want to see, then you may lose out to a competitor...
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How Marketers Are Making Digital Content More Interactive
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
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How to Keep Your Marketing Message Sharp During Technology Shifts
Changes in marketing technology can have a rough effect on businesses trying to get their messaging out. Take ad blocking, for example. More than a quarter of Internet users employ ad blocking software, which forces organizations to rethink their user experience....
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How to Leverage Branded Content in an Authentic Way for Customers
The core aspect of branded content is emotional connection. It’s not realizing that what you’re watching is part of a marketing campaign. But it’s not a trick, either. A successful branded content piece is something that can stand alone as a unique work of valuable...
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B2B Content Distribution Doesn’t Need to Be Complicated: 6 Quick Tips
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
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Content Curation: What Brands Get Wrong (and What They Should Do)
Content curation sounds easy, but it’s not. After all, what’s so difficult about sharing content others have produced? Because that’s basically what content curation entails, right? Well, yes. But there’s more to it than simply clicking “Share” or “RT.” First, there’s...
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Brand Marketing: 6 Reasons B2B Companies Should Boost Their Branding
Brand marketing is essential for every major company. With a memorable logo, a catchy slogan or just a clever company name, a powerful brand can tell customers who you are and what you can do for them. Your company’s brand encapsulates the quality of your product and...
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How Can You Turn Your Annual Report into a Piece of Brilliant Marketing Collateral? Take a Tip From These Companies.
An annual report is a key part of every company's communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back everything...
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How Companies Can Use Website KPIs to Find New Story Angles
One of the best ways to find new story angles—and streamline your content creation process—is to study your website’s KPIs, or Key Performance Indicators, the quantifiable and actionable metrics that tell you all about your business. You know what they are: The number...
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Healthcare Marketing: How to Generate Leads Through Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
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