How to Use Facebook Analytics to Measure your Content’s Effectiveness
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
read more
What is Share of Voice and Why it Should be One of Your Major KPIs
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
read more
S&G Content Marketing Joins Entrepreneur 360 and Clutch Global Leader Lists for 2018
Barely two weeks into January and we’re already racking up the wins. Okay, to be fair, this post is about award announcements from the last couple of weeks, so they technically count for the year 2018. Still, we’re exceedingly proud to announce S&G Content Marketing...
read more
How to Leverage Customer Feedback into Your Content Marketing Strategy
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
read more
Video Marketing: 6 Reasons B2B Companies Should Go All-in For 2019
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
read more
4 B2B Marketing Trends Everyone Will Jump on in the New Year
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides resolutions and shuffling around for gift receipts, the new year is sure...
read more
Creative Content: The Tools and Technology to Use in 2019
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
read more
Recent Trends in Marketing We Wish Would Stay Behind in 2018
There are some recent trends in marketing that look good at first. But like leftover fish stew they start to stink after a while. This year was full of interesting new trends that really took off. Voice search is changing how we optimize SEO. Chatbots and artificial...
read more
The 4 Best B2B Custom Content Examples of 2018
Custom content helps separate your brand from the rest. Blogs are nice, but everyone’s got one, and if you lack heartier, more detailed, technically-involved content that bottom- or near-the-bottom-the-funnel buyers want to see, then you may lose out to a competitor...
read more
How Marketers Are Making Digital Content More Interactive
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
read more