Today, how companies sell has become as important as what they are selling. Here’s how to develop content that influences downstream audiences and generate demand.
With the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. Here’s where a content partnership can come in.
Generational shifts have impacted how companies sell, advertise, and conduct business. Here’s how the rise of millennials will impact B2B buying behavior.
Content creation is a powerful marketing strategy to drive traffic and engagement. Here are four B2B businesses that are achieving great results with content marketing.
Are you a creative content marketing professional with an insatiable passion for writing, editing, developing, and optimizing content? Join the S&G team!
For the fourth year running, S&G Content Marketing was named a top marketing and advertising agency by the Clutch Awards.
The COVID-19 pandemic has forced many brands to cancel events and find new ways to survive. Learn how S&G client Superfine! Art Fair embraced this challenge and found innovative ways to adapt their business model to this new normal.
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
Traditionally, marketers have looked at the customer journey as a funnel: first, prospects enter the content marketing funnel, and as they learn more about the company and make their way down the funnel, some drop off. Finally, a small percentage reach the bottom of...
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...