How Product Brands Can Use Instagram Stories to Create a Lifestyle Brand
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
How to Take a Customer Centric Approach with Your Video Marketing
Customer-centric marketing is a specific take on marketing that B2B brands shouldn’t forget when it comes to their video strategy. If you don’t already have a video marketing strategy keep in mind, most millennial buyers absorb information through video on social...
Everything You Need to Know About Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
How Leveraging a Business Case Study Can Generate and Nurture Leads
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...
4 Surefire Instagram Story Ideas for Brands to Leverage
Brands have been flocking to Instagram Story, an extremely popular feature on the photo-sharing app that broadcasts a series of snapshots or video clips for 24 hours before disappearing. There’s good reason, too. For content distribution, it’s a no-brainer....
24 Content Distribution Channels You’ve Never Considered
You’ve got a cavalcade of content. Now you need to the distribution channels to get it where it needs to be. Well, how do you do that? Fret not – there’s a ton of content distribution channels and tools out there you can use to amplify your blog articles,...
Is Viral Marketing Still Relevant in Today’s Marketing Landscape?
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
How to Use Facebook Analytics to Measure your Content’s Effectiveness
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
What is Share of Voice and Why it Should be One of Your Major KPIs
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
S&G Content Marketing Joins Entrepreneur 360 and Clutch Global Leader Lists for 2018
Barely two weeks into January and we’re already racking up the wins. Okay, to be fair, this post is about award announcements from the last couple of weeks, so they technically count for the year 2018. Still, we’re exceedingly proud to announce S&G Content...