How to Use Content to Influence Downstream Audiences
Today, how companies sell has become as important as what they are selling. Here’s how to develop content that influences downstream audiences and generate demand.
How to Map Out Partners and Collaborate to Drive Content Results
With the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. Here’s where a content partnership can come in.
How The Rise of Millennials Will Impact B2B Buying Behavior
Generational shifts have impacted how companies sell, advertise, and conduct business. Here’s how the rise of millennials will impact B2B buying behavior.
4 B2B Companies Doing Content Marketing Right
Content creation is a powerful marketing strategy to drive traffic and engagement. Here are four B2B businesses that are achieving great results with content marketing.
S&G Is Looking for a Full-Time Creative Writer
Are you a creative content marketing professional with an insatiable passion for writing, editing, developing, and optimizing content? Join the S&G team!
Clutch Awards S&G Content Marketing as Top Marketing and Advertising Agency in Florida
For the fourth year running, S&G Content Marketing was named a top marketing and advertising agency by the Clutch Awards.
Superfine! Pivots to Embrace Digital in a Time of Turmoil
The COVID-19 pandemic has forced many brands to cancel events and find new ways to survive. Learn how S&G client Superfine! Art Fair embraced this challenge and found innovative ways to adapt their business model to this new normal.
Why Branded Content Isn’t Enough – You Need a Strategy
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
Ditch the Content Marketing Funnel and Embrace the Marketing Flywheel
Traditionally, marketers have looked at the customer journey as a funnel: first, prospects enter the content marketing funnel, and as they learn more about the company and make their way down the funnel, some drop off. Finally, a small percentage reach the bottom of...
The Benefits of Content Marketing: Why Content Is So Important
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...