by Christine Parizo | Apr 28, 2020 | Amplification, B2C, Blog, Content, Content Distribution, Content Marketing, Content Strategy, Event Marketing, News, Thought Leadership
Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...
by Christine Parizo | Mar 4, 2020 | Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
by Christine Parizo | Mar 3, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Traditionally, marketers have looked at the customer journey as a funnel: first, prospects enter the content marketing funnel, and as they learn more about the company and make their way down the funnel, some drop off. Finally, a small percentage reach the bottom of...
by Alex Mouravskiy | Feb 6, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...
by Lauren Fairbanks | Aug 1, 2019 | Blog, Content Marketing, Content Strategy
Sometimes your big plans just fizzle out. You started off 2019 with solid, measurable goals that seemed very achievable, whether it was to increase your share of voice in the marketplace or boost your online sales. Somewhere along the way, the KPIs you set didn’t get...
by Lauren Fairbanks | Aug 1, 2019 | Blog, Content Marketing, Content Strategy
It’s the lazy, hazy days of summer. People go on vacation, business slows down, and you take a moment to catch your breath and head out for a week at the lake with the family. But don’t take too long, because you can take advantage of the slower business season to...
