How to Use Content to Influence Downstream Audiences

How to Use Content to Influence Downstream Audiences

S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
How to Map Out Partners and Collaborate to Drive Content Results

How to Map Out Partners and Collaborate to Drive Content Results

W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
Superfine! Pivots to Embrace Digital in a Time of Turmoil

Superfine! Pivots to Embrace Digital in a Time of Turmoil

Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...

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