by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Tim Torres | Dec 7, 2018 | Blog, Content
The core aspect of branded content is emotional connection. It’s not realizing that what you’re watching is part of a marketing campaign. But it’s not a trick, either. A successful branded content piece is something that can stand alone as a unique work of valuable...
by Tim Torres | Nov 30, 2018 | Blog, Content, Content Curation
Content curation sounds easy, but it’s not. After all, what’s so difficult about sharing content others have produced? Because that’s basically what content curation entails, right? Well, yes. But there’s more to it than simply clicking “Share” or “RT.” First, there’s...
by Tim Torres | Nov 5, 2018 | Blog, Content, Subject Matter Experts, Thought Leadership
When it comes to communication in healthcare, there are a few things content marketing can solve for hospitals, pharmaceutical companies, and biotechnology firms looking to increase lead generation, recruit talent, or simply increase brand awareness. Of course, the...
by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
by Tim Torres | Sep 24, 2018 | B2B, Blog, Content, Content Marketing
American’s tech sector is booming along with the rest of the economy. And most of them, primarily B2B and IT tech companies, are using sophisticated content marketing strategies to drive that market share, according to the Content Marketing Institute. Technology and...
