by Alex Mouravskiy | Jun 10, 2016 | Blog, Tools, Uncategorized
Dear Google, Your trademark policy is terrible, and you should really feel bad about it. Let’s start at the beginning with the issue that got us on this rant to begin with. As long-time blog readers may know, we own a stake in some retail shops that we use as...
by Alex Mouravskiy | May 23, 2014 | Blog, Data & Analytics, Reporting, Uncategorized
When we were a young agency, we had some difficulty with reporting. Because we focus heavily on hard data and have a bad habit of tracking everything, we ended up with giant spreadsheets at the end of the month. This made it incredibly difficult to know exactly what...
by Alex Mouravskiy | May 20, 2014 | Blog, Company news, Content, Data & Analytics, SEO, Social Media, Uncategorized
The Brief In October, S&G opened a retail service-based business as a model case study. These are the lessons we learned from the experience. Clients under business pressure will want to cut corners. Be ready to provide a solid business case for why “best...
by Alex Mouravskiy | May 19, 2014 | Blog, Company news, News, Uncategorized
It’s been way too long since we last blogged, so I thought I’d kick things off by sharing some exciting news: we were featured in Chief Content Officer magazine as one of the top content marketing firms across the globe! Woo! We’re sandwiched in...
by Alex Mouravskiy | Aug 27, 2013 | Blog, Data & Analytics, Facebook, Social Media, Uncategorized
You’re a shark. Sharks are winners, and they don’t look back because they have no necks. Necks are for sheep. That’s right, a week after Shark Week, we’re putting out a post about sharks. TIMELY! But this isn’t really about sharks –...
by Alex Mouravskiy | Aug 20, 2013 | Blog, Content, Uncategorized, Writing
I talk to about 5-6 business decision makers every week about their marketing efforts and how well they’re meeting their goals – be it lead creation, brand awareness, partnerships, or revenue earned. This is a great way for me to get a broad overview of...