by Alex Mouravskiy | Nov 22, 2022 | Blog
We’re not much at tooting our own horn, much preferring when others toot it for us. That makes this blog post both easier and harder to write, because we’re announcing an award bestowed on us by The Manifest, but I still have to write something about it instead of...
by Vanessa Bermeo | Oct 3, 2022 | Blog, Uncategorized
If your B2B company isn’t drawing on the perspectives and experiences of executives and subject matter experts (SMEs) to create thought leadership content, you’re missing out on a major marketing opportunity. Thought leaders command more attention in the...
by Vanessa Bermeo | Sep 13, 2022 | Blog
What’s the key to creating compelling marketing campaigns that drive sales in today’s competitive B2B landscape? It’s knowing how to reach the right people with the right message at the right time. Enter account-based marketing (ABM), which leverages both sales and...
by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
by Lauren Fairbanks | Feb 12, 2021 | B2B, Blog, Content Distribution, Uncategorized
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
