by Lauren Fairbanks | May 17, 2018 | B2B, Blog, Content, Content Marketing
What is a case study? In some ways you can think of them as a detailed testimonial—a story about a client with a problem that you helped solve. The “case study” is your sharing that story, so others can see how you tackled a specific problem and the results you...
by Lauren Fairbanks | May 9, 2018 | B2B, B2C, Blog, Mobile Content, Video
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
by Lauren Fairbanks | Apr 30, 2018 | Blog, Content, Content Marketing, Mobile Content
As of February of last year, mobile devices accounted for nearly half of all website views worldwide. Teenagers check their phones 150 times per day. Consumers in the U.S. spend up to five hours on their phone per day. With all that in mind, it makes sense to pump up...
by Lauren Fairbanks | Apr 19, 2018 | Blog, Company news, Video
You may have heard through the grapevine that we made a commercial. It’s true – we’re officially expanding into video content and we figured what better way to show off our skills than to make a video of our own. Because we’re storytellers at...
by Lauren Fairbanks | Apr 11, 2018 | Blog, Content, Optimization, SEO, Web Analytics
A successful website content strategy involves several different aspects. How is your design? Are you using effective SEO? What about the user experience? Are you talking with visitors, taking suggestions to heart? You can figure out some of the answers to those...
by Lauren Fairbanks | Apr 1, 2018 | Blog, Content, Content Marketing, Email, Optimization
Content promotion can be difficult. It takes a lot to stand out from the crowd, or even to just gain the confidence to promote oneself. Or maybe your recent analytics revealed that you’re in a rut and you need a few ideas to get back on top. Have no fear—these...
