by Lauren Fairbanks | Feb 28, 2019 | B2C, Blog, Instagram
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
by Alex Mouravskiy | Feb 25, 2019 | B2B, Blog, Content, Video
Customer-centric marketing is a specific take on marketing that B2B brands shouldn’t forget when it comes to their video strategy. If you don’t already have a video marketing strategy keep in mind, most millennial buyers absorb information through video on social...
by Alex Mouravskiy | Feb 18, 2019 | B2B, B2C, Blog, Content Marketing, Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
by Lauren Fairbanks | Feb 12, 2019 | B2B, Blog, Content
According to Demand Gen’s B2B Buyer Content Preferences Survey for 2018 (and one of our favorite sources of information at the moment), case studies are still considered a valuable content type. Not by some small contingent, either—79 percent of respondents say they...
by Lauren Fairbanks | Feb 5, 2019 | Blog, Content, Social Media
Brands have been flocking to Instagram Story, an extremely popular feature on the photo-sharing app that broadcasts a series of snapshots or video clips for 24 hours before disappearing. There’s good reason, too. For content distribution, it’s a no-brainer....
by Alex Mouravskiy | Jan 27, 2019 | Blog, Content Distribution, Email, Facebook, Social Media
You’ve got a cavalcade of content. Now you need to the distribution channels to get it where it needs to be. Well, how do you do that? Fret not – there’s a ton of content distribution channels and tools out there you can use to amplify your blog articles,...
