by Branden Moreno | Oct 6, 2020 | Blog, Company news
F or the fourth year running, S&G Content Marketing was named a top marketing and advertising agency by the Clutch Awards. Ranked with a 4.9 rating, it’s our expertise and client feedback on projects keeps us at the forefront of the industry. As a B2B...
by Christine Parizo | Apr 28, 2020 | Amplification, B2C, Blog, Content, Content Distribution, Content Marketing, Content Strategy, Event Marketing, News, Thought Leadership
Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...
by Christine Parizo | Mar 4, 2020 | Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
by Christine Parizo | Mar 3, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Traditionally, marketers have looked at the customer journey as a funnel: first, prospects enter the content marketing funnel, and as they learn more about the company and make their way down the funnel, some drop off. Finally, a small percentage reach the bottom of...
by Alex Mouravskiy | Feb 6, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...
by Lauren Fairbanks | Aug 7, 2019 | Blog, Content Marketing
At some point, many companies realize they need to hire a content marketing agency. If this is you, you’re not alone; the Content Marketing Institute found that 22 percent of enterprises increased their spend on content marketing outsourcing in 2018. Whether it’s to...
