by Tim Torres | Nov 29, 2018 | B2B, Blog, Design
Brand marketing is essential for every major company. With a memorable logo, a catchy slogan or just a clever company name, a powerful brand can tell customers who you are and what you can do for them. Your company’s brand encapsulates the quality of your product and...
by Tim Torres | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Tim Torres | Nov 15, 2018 | Blog, Data & Analytics, Optimization, Web Analytics
One of the best ways to find new story angles—and streamline your content creation process—is to study your website’s KPIs, or Key Performance Indicators, the quantifiable and actionable metrics that tell you all about your business. You know what they are: The number...
by Tim Torres | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
by Tim Torres | Nov 5, 2018 | Blog, Content, Subject Matter Experts, Thought Leadership
When it comes to communication in healthcare, there are a few things content marketing can solve for hospitals, pharmaceutical companies, and biotechnology firms looking to increase lead generation, recruit talent, or simply increase brand awareness. Of course, the...
by Lauren Fairbanks | Nov 5, 2018 | B2B, Blog, Content Marketing, Optimization, Tools
B2B companies have their work cut out for them when it comes to content development. The content needs to be valuable. It needs to be entertaining and engaging. And it needs to drive business results on and on, every quarter, every year, all year long! How’s a content...
