by Tim Torres | Oct 29, 2018 | B2B, Blog, Content Distribution, Content Marketing, Thought Leadership
To attract customers, supply chain and logistics companies must do more than simply ensure the smooth operations of all aspects of their service. They must embrace content marketing. Most other companies have. 88 percent of B2B marketers in North America already use...
by Tim Torres | Oct 23, 2018 | B2B, Blog, SME, Subject Matter Experts, Thought Leadership
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
by Tim Torres | Oct 22, 2018 | B2B, B2C, Blog, Blogging
Two of the most common content marketing challenges for both B2B and B2C businesses today are: Writing blog posts that are good. Writing blog posts at a consistent pace. Why is that? Well, anyone who’s ever had to sit down and write a 600 word article from...
by Lauren Fairbanks | Oct 19, 2018 | B2B, Blog, Data & Analytics
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
by Tim Torres | Oct 19, 2018 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack. Depending on what you manufacture, and who your targeted markets are, there are many different marketing strategies that can help you reach your business objectives. However, there are few catch-all tactics that will always...
by Tim Torres | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership
Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
