by Alex Mouravskiy | Jan 8, 2019 | B2B, Blog, Content, Content Marketing, Email, Optimization, Social Media
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
by Alex Mouravskiy | Dec 22, 2018 | B2B, Blog, Content, Content Marketing, Mobile Content, Video
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
by Alex Mouravskiy | Dec 21, 2018 | B2B, Blog, Content Marketing, Mobile Content
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides resolutions and shuffling around for gift receipts, the new year is sure...
by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Lauren Fairbanks | Dec 6, 2018 | B2B, Blog, Content Distribution, Uncategorized
When it comes to the sharing of content, organic search isn’t enough. To get the maximum amount of traffic possible, B2B companies need to actively push their content in front of the right people via targeted content distribution. It’s a proven technique. According...
