by Alex Mouravskiy | Nov 16, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
by Alex Mouravskiy | Nov 4, 2020 | Amplification, B2B, Blog, Content, Content Distribution, Content Marketing, Content Strategy, SEO, Thought Leadership, Writing
Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for their companies, helping them generate more quality leads than...
by Alex Mouravskiy | Feb 6, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...
by Alex Mouravskiy | Mar 6, 2019 | B2B, B2C, Blog, Content Curation
Shake up your brand marketing with user-generated content. User-generated content includes blog posts, comments, photos, videos, reviews, or other content created by customers—not by internal employees at your organization. It’s all from the outside, produced by...
by Alex Mouravskiy | Feb 25, 2019 | B2B, Blog, Content, Video
Customer-centric marketing is a specific take on marketing that B2B brands shouldn’t forget when it comes to their video strategy. If you don’t already have a video marketing strategy keep in mind, most millennial buyers absorb information through video on social...
