by Lauren Fairbanks | May 3, 2013 | Blog, Content, Uncategorized, Writing
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...
by Alex Mouravskiy | Apr 23, 2013 | Blog, Data & Analytics, Uncategorized, Web Analytics
So last week I wrote a guest blog for inform.ly about some of my favorite Google Analytics hacks and tricks, and then realized it was missing something. I realized that it was going to be huge, and so I cut out most of the actual code in order to give a more...
by Lauren Fairbanks | Apr 15, 2013 | Blog, Blogging, Content, Uncategorized
It’s been reported that somewhere between 40% and 60% of all companies with a website have adopted a company blog. From a content marketing perspective, most people would think that that’s a step in the right direction. But it’s not. While a lot of...
by Alex Mouravskiy | Apr 11, 2013 | Blog, SEO, Tools, Uncategorized
This is our ultimate guide to free SEO backlinks. Just because we love you. We’re not really an SEO shop, but since content is pointless unless it’s put in front of people who care, we’ve been compiling a list of people, places, things, directories,...
by Alex Mouravskiy | Apr 10, 2013 | Blog, Company news, Uncategorized
We’re a studious bunch at S&G and as such we’ve got a library (ok, it’s really just three Ikea shelves) of books that we like to mull over when we need a creative strike of genius. The problem is, we’ve grown bored with our current stash...
by Alex Mouravskiy | Apr 9, 2013 | Blog, Content, Content Marketing, Uncategorized
Ok, that’s an inflammatory headline if ever I wrote one, and it’s a little bit misleading. Because even though I think Ian Lurie is wrong, he’s still very much right. Ponder that koan for a second before I start explaining what I mean. Ok,...
