Time sure flies, doesn’t it? With May in the bag, we’re almost halfway through 2018. And honestly, thank goodness. The seemingly endless era of puffy coats, slushy sidewalks, and spending fifteen minutes lacing and unlacing thick boots is finally, finally—finally!—over. It’s summertime now, which means board shorts, barbecues, and beaches.
Oh, and infographic examples.
Hey, content marketers gotta keep their heads in the game even during the sweltering months, and infographics are the perfect way to visualize interesting stats and information in a snack-sized, digestible way.
After all, 60 percent of businesses said they still use infographics for marketing purposes. Probably because infographics can increase web traffic by up to 12 percent and content with relevant images (i.e., infographics) get up to 94 percent more views than content without. Who said infographics are dead?
In the spirit of the infographic’s endurance at this year’s midway point, we rounded up four of our favorite infographic examples of 2018 so far.
Ah, millennials. Is there a more misunderstood or scapegoated age group? Like a Mad Titan with some kind of glove, they’ve killed half of everything known to man despite having little in the way of cars, money, or relationships. How do we know that? Thanks to Goldman Sachs, which chose to focus an entire interactive infographic on the largest generation in the workforce to thought-provoking results.
Not merely a static image, this graphic lets you click on different chunks of text and widgets to bring up charts, statistics, and a wealth of info about the biggest generation in history in a centralized, visually appealing space. That’s pretty smart since it keeps visitors engaged for a long time, and all of the data is genuinely interesting (if somewhat gloomy) and well-sourced.
If you want some insight on the 30-somethings who are going to affect business, and the world in general, for the next couple of decades, you’d do well to check this infographic out.
Maybe you’ve heard, but there’s some division in the world as to the trustworthy nature of news. Pew Global Research surveyed people in 38 countries to find out how their news media are doing, and the results are a little mixed.
This infographic, like the Millennials one above, is interactive. You can click buttons above a green-tinged map of the world to view different statistics. Want to see the countries that think the news is reported accurately? Click. How about finding out whether they think it’s reported fairly? Click elsewhere. It’s a simple and effective way of getting information across. Meanwhile, the chart below allows visitors to highlight specific countries for the easy reading of percentages.
But really, the best thing about this infographic is that it condenses an exhaustive study packed with statistics into a simple-to-use, easy-to-parse package. It accomplishes exactly what an infographic should do.
Something a little lighter. We like this infographic because it keeps things unpretentious, to the point, and it provides a clear and linear step-by-step guide for budding videographers who want to join the biggest video platform online.
Clarity is the big thing to nail in an infographic, and this one gets that basic requirement right with big, bright, visually appealing icons and graphics complemented with a classy red-and-black-and-gray color scheme. That contrast of gray and bold color lets your eye catch useful advice even if you’re skimming by.
But what makes this infographic stand out is the section dedicated to camera equipment, complete with specific model recommendations. That’s the level of detail we always like to see in an infographic.
Closing out with something a lot more fun, this infographic displays the entire history of video games, from the Magnavox Odyssey in 1972 to the Nintendo Switch in 2017. That’s a lot of hardware to go through.
While there are some omissions (no mention of Neo Geo? PC Engine?) this static graphic handily displays important dates, historical events (such as the 1983 video game market crash), and milestone game releases such as Pac-Man, Pokemon, and Doom with the kind of graphical flourish you’d expect from an infographic on an industry obsessed with graphics. There are Triforces, Pokeballs, and Sims gems aplenty running up and down this infographic, and yes, pictures and summaries of your favorite old-timey consoles.
Nostalgic and educational. Time sure flies, doesn’t it?