Ah, internships: long hours, crappy pay, menial labor, and your boss is probably a raging dick of a middle manager on a power trip.
Then there’s this internship. It’s still crappy pay, but we don’t like staying in the office too late (especially not when it’s nice out), the work is occasionally fun and interesting, and your bosses are the coolest people this side of an eskimo. Really, it’s a scientific fact.
As a proud (and occasionally mildly embarrassed) S&G PR intern, you will go through an alternately thrilling and terrifying ordeal that will make you the most employable Starbucks barista of anyone you know. Just kidding.
So what will you actually be doing? LEARNING! That’s what internships should be about, right? This isn’t one of those BS PR and marketing internships where you sit down, get a desk, and spend all summer entering data from one spreadsheet to another, or doing useless work as an extra pair of occasionally free hands.
What you’ll be learning about instead is:
- Understanding how modern-day PR and media outreach fits into a content marketing strategy
- How to identify audiences and online communities that align with client markets
- How to build targeted media lists
- How to write a press release that doesn’t suck
- How to leverage owned content into a media pitch
- How to coordinate and manage media on-site at events
- And all sorts of other fun and interesting things that will prepare you for life in the real world
You also might get to travel and you’ll definitely get to attend and work onsite at client events in Miami and Fort Lauderdale.
The ideal candidate will:
1) Be literate AND like to read. You should be familiar with publications, blogs, and media channels in South Florida and major business publications in the US. You should also keep up with current trends in marketing and PR and regularly read industry publications. Bonus points if you share some of your favorite blogs and publications.
2) A college degree (completed or in progress) in a marketing or communications discipline is great, but not required. If you are working towards a degree in something non-communications focused, tell us why it shouldn’t deter us from hiring you. If you don’t have a degree, tell us why you didn’t think it was a good idea. There are no right answers here.
3) Be creative. Don’t tell us about how creative you are and how all your friends call you a creative type. We don’t care. Show us your creativity – preferably not through a portfolio. Portfolios are ignored 90% of the time because we have better things to do than read your Drama Club playwriting debut.
4) Knowledge of the Internet is required. Know how it works, know how it ticks, know where the buttons and levers are. You don’t have to have any idea about what HTML is, but you DO need to know the latest meme.
5) Good writing is non-negotiable. Period. End of discussion.
6) You have to know how to operate a computer. This seems self-explanatory, but it’s shocking how many people have no idea what Excel is. Don’t be one of those people. If we have to teach you how to use MS Office and Google Docs, you may as well not apply.
Please send us a resume, and more importantly a cover letter to email@example.com. The resume will be completely ignored if we don’t like your cover letter. Write (or copy and paste) your cover letter in the body of your email. Most importantly, have fun, and good luck. We can’t wait to meet you!