Need Better Content for Lead Generation? Call Your Sales Team
I talk to about 5-6 business decision makers every week about their marketing efforts and how well they're meeting their goals - be it lead creation, brand awareness, partnerships, or revenue earned. This is a great way for me to get a broad overview of what a...
Content Marketing and Site Architecture: Semantic Hub and Spoke For The Win!
If you're a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don't, pay very close attention! It's been written about before, many times, in many places. Still, I'm not convinced those write-ups do a great job at explaining and...
Do Mommy Bloggers Matter?
It's been a couple of years since the "mommy blogger" phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million mommy bloggers floating like jetsam on the digital ocean. More recent...
Content Curating Yourself Into Oblivion: Why Most Brands Suck at Content Curation
Content curation is not the be all and end all that curation "experts" want you to think it is. It isn't going to save your content marketing efforts; it's not going to build strong thought leadership; and it's not going to immediately get you 500 new customers. So...
Why I’m Not a Fan of the Twitter Chat
There are a lot of social agencies that swear by the Twitter chat - it builds thought leadership and increases your brand awareness and lets you interact with your customers and/or leads. While that's not totally untrue, a lot of these Twitter chats are hosted by and...
7 Ways to Find Content for your Company Blog
When you start off a content strategy (or any kind of marketing strategy, really), it's fun, it's new, it's exciting. And then suddenly, after a few months, it's not anymore. With limited run campaigns, this is less of an issue since by the time the campaign is...
Segmenting Email Lists With Google Analytics the Easy Way
We're on a Google Analytics hacking kick, so we're gonna keep it going for a little bit longer. This time, we're going to add segmenting email lists to the mix. Because Mailchimp is awesome, we're using them as an example, but this trick will work for any email...
How To Write Better: Tips for Being Less Awkward in Print
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...
An In-Depth Look At Tracking Content Engagement
So last week I wrote a guest blog for inform.ly about some of my favorite Google Analytics hacks and tricks, and then realized it was missing something. I realized that it was going to be huge, and so I cut out most of the actual code in order to give a more...
How To Create an Editorial Calendar
It's been reported that somewhere between 40% and 60% of all companies with a website have adopted a company blog. From a content marketing perspective, most people would think that that's a step in the right direction. But it's not. While a lot of of companies have...