by Alex Mouravskiy | Jul 24, 2013 | Blog, Blogging, Content, Content Marketing, Design, Uncategorized
If you’re a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don’t, pay very close attention! It’s been written about before, many times, in many places. Still, I’m not convinced those write-ups do a great...
by Alex Mouravskiy | Jul 9, 2013 | Blog, Blogging, Content, Contests, Facebook, Social Media, Twitter, Uncategorized
It’s been a couple of years since the “mommy blogger” phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million mommy bloggers floating like jetsam on the digital...
by Lauren Fairbanks | Jun 11, 2013 | Blog, Blogging, Content, Uncategorized
Content curation is not the be all and end all that curation “experts” want you to think it is. It isn’t going to save your content marketing efforts; it’s not going to build strong thought leadership; and it’s not going to immediately...
by Lauren Fairbanks | Jun 4, 2013 | Blog, Social Media, Twitter, Uncategorized
There are a lot of social agencies that swear by the Twitter chat – it builds thought leadership and increases your brand awareness and lets you interact with your customers and/or leads. While that’s not totally untrue, a lot of these Twitter chats are...
by Lauren Fairbanks | May 24, 2013 | Blog, Blogging, Content Marketing, Uncategorized, Writing
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run campaigns, this is less of an issue since by the...
by Alex Mouravskiy | May 18, 2013 | Blog, Data & Analytics, Email, Tools, Uncategorized, Web Analytics
We’re on a Google Analytics hacking kick, so we’re gonna keep it going for a little bit longer. This time, we’re going to add segmenting email lists to the mix. Because Mailchimp is awesome, we’re using them as an example, but this trick will...
