by Alex Mouravskiy | Jan 23, 2018 | Blog, Content, Content Marketing, Social Media
Pop quiz, hotshot! What’s one of the most popular types of interactive content marketing out there? If you answered, “Quiz websites!” then you win the Kewpie doll! What’s a Kewpie doll? Don’t worry about it. Instead, enjoy a brief history of the rise and fall (and...
by Alex Mouravskiy | Nov 27, 2017 | Blog, Content, Content Marketing
The Internet is awash with content. There’s so much content we need pipeline for it, almost like it’s water out of a tap. Or, content is the blood that flows through the Web’s veins. In a way, it is. GIFs, memes, videos, cat photos (and videos), long-form articles,...
by Alex Mouravskiy | Jul 24, 2013 | Blog, Blogging, Content, Content Marketing, Design, Uncategorized
If you’re a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don’t, pay very close attention! It’s been written about before, many times, in many places. Still, I’m not convinced those write-ups do a great...
by Lauren Fairbanks | May 24, 2013 | Blog, Blogging, Content Marketing, Uncategorized, Writing
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run campaigns, this is less of an issue since by the...
by Alex Mouravskiy | Apr 9, 2013 | Blog, Content, Content Marketing, Uncategorized
Ok, that’s an inflammatory headline if ever I wrote one, and it’s a little bit misleading. Because even though I think Ian Lurie is wrong, he’s still very much right. Ponder that koan for a second before I start explaining what I mean. Ok,...
by Alex Mouravskiy | Mar 6, 2013 | Blog, Content Marketing, Uncategorized
It’s March of 2013, and we’re already seeing a boom in long-winded eulogies for the alleged death of content marketing. Now, as wrong as all those pundits and pontificators may be, it is telling that we’ve finally reached the point where content...
