by Alex Mouravskiy | Dec 7, 2018 | Blog, Content
The core aspect of branded content is emotional connection. It’s not realizing that what you’re watching is part of a marketing campaign. But it’s not a trick, either. A successful branded content piece is something that can stand alone as a unique work of valuable...
by Alex Mouravskiy | Nov 30, 2018 | Blog, Content, Content Curation
Content curation sounds easy, but it’s not. After all, what’s so difficult about sharing content others have produced? Because that’s basically what content curation entails, right? Well, yes. But there’s more to it than simply clicking “Share” or “RT.” First, there’s...
by Alex Mouravskiy | Nov 29, 2018 | B2B, Blog, Design
Brand marketing is essential for every major company. With a memorable logo, a catchy slogan or just a clever company name, a powerful brand can tell customers who you are and what you can do for them. Your company’s brand encapsulates the quality of your product and...
by Alex Mouravskiy | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Alex Mouravskiy | Nov 15, 2018 | Blog, Data & Analytics, Optimization, Web Analytics
One of the best ways to find new story angles—and streamline your content creation process—is to study your website’s KPIs, or Key Performance Indicators, the quantifiable and actionable metrics that tell you all about your business. You know what they are: The number...
