Inbound Marketing: A Simplified Starter Guide
Inbound marketing can be summed up as the umbrella term for everything we do: attracting visitors to your brand and converting them to leads and sales with quality content marketing. In other words, inbound marketing is a more natural way to pull in customers than...
5 Sets of Content Marketing Tools You Should Use
Content marketing takes talent, time, tenacity, and tools. What, you think ebooks and blog articles appear from our bare hands? No, we have quite an arsenal of apps and tools available—many of them available for free—at our disposal that help us ideate topics, see...
4 Internet Brands That Get Content Marketing Right
Content marketing can be tough. Forget “content is king” (when is that saying going to retire?), how about “content takes time. And effort. And energy. And imagination. And resources. And more time!” You need to constantly come up with new ideas, at a steady clip,...
How to Use Chart Design Like a Pro in your Healthcare Content Marketing
Healthcare organizations need content marketing, too. Fluctuating laws, stringent regulations, and extensive legal reviews that scrutinize how companies get their messages across can make things difficult, but that hasn’t stopped healthcare businesses from trying. Up...
4 Best Infographic Examples in 2018 So Far
Time sure flies, doesn’t it? With May in the bag, we’re almost halfway through 2018. And honestly, thank goodness. The seemingly endless era of puffy coats, slushy sidewalks, and spending fifteen minutes lacing and unlacing thick boots is finally,...
Content Development: How to Formalize Your Ideation Process
For most people, content development is this seemingly amorphous process that happens organically and spontaneously. Because you can't put parameters on the creative process. Or can you? Even creative processes and brainstorming can benefit from a formalized and...
Blog Marketing: 7 Steps to Leveraging Your Brand’s Blog
The benefits of blogging should be clear to businesses by now. But just in case, let’s review a few simple facts: By publishing a steady stream of content so it gets picked up on search engines, blogs are an easy and effective way to attract traffic to your site. They...
Making The Case for Case Studies
What is a case study? In some ways you can think of them as a detailed testimonial—a story about a client with a problem that you helped solve. The “case study” is your sharing that story, so others can see how you tackled a specific problem and the results you...
6 Reasons to Start Making Video Content
Video content has become an important tool in the content marketer’s toolkit in 2018. In fact, according to video company Wyzowl and the results of their State of Video Marketing Survey, 81 percent of companies use video for marketing purposes in 2018. That’s a lot of...
4 Ways to Improve Your Mobile Content Marketing
As of February of last year, mobile devices accounted for nearly half of all website views worldwide. Teenagers check their phones 150 times per day. Consumers in the U.S. spend up to five hours on their phone per day. With all that in mind, it makes sense to pump up...