5 Things Your B2B Content Marketing Plan is Missing
Pretty much everyone’s got a content marketing plan these days. But according to the Content Marketing Institute only 34 percent of businesses say their strategy is very effective at achieving its current goals. Maybe you’re just starting out with your current content...
9 Steps for Writing a Killer White Paper
One of the more comprehensive content types you could write as a content marketer is the white paper. Separate from blog articles or ebooks, white papers or technical white papers explain a subject in-depth, promote a methodology, technique, or best practice to...
4 Content Marketing Best Practices You’re Probably Not Implementing
There are some content marketing best practices we all know and follow by now: Understanding your audience, using SEO to your advantage, and creating high-quality content on a consistent basis are all tried-and-true guidelines every content marketer worth their salt...
Why Custom Content Is so Important for B2B (and Why It’s so Hard to Get Right)
Content marketing has rapidly become a necessity for every major (and even small or mid-size) company. The benefits to having a content marketing strategy are manifold: It builds trust with customers and grows your brand’s reputation. It heavily helps with conversions...
We’re Hiring! PR and Media Outreach Intern
Ah, internships: long hours, crappy pay, menial labor, and your boss is probably a raging dick of a middle manager on a power trip. Then there’s this internship. It’s still crappy pay, but we don’t like staying in the office too late (especially not when it’s nice...
Branded Content Strategy Tips to Make Your Branded Content Campaigns Stand Out
What makes branded content different from regular old content marketing? There’s a lot of disagreement online about branded content in general, but the consensus is that branded content acts as an unconventional experience for the viewer rather than traditional...
4 B2B Content Marketing Trends That Are Here to Stay
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes into content markting tactics already well adopted by B2C companies....
Content Marketing Services: How to Choose the Right Agency for your Brand
Any growing business with a great product or service needs to get its name out there. Through a series of blog articles, videos, or email newsletters, a content marketing campaign can attract and maintain a loyal base of customers and increase sales and brand...
6 Summertime Content Marketing SEO Tips
We’re over halfway through the year and the summertime months are starting to heat up. Folks start taking more time to reply to urgent emails, lunch hours turn into lunch afternoons, and the weekends start on Thursday. Basically, things get a bit more relaxed and...
5 Ways to Add More Engagement to Your Video Content Marketing
We’re big fans of video. And why not? Video is a powerful tool, and one that should be part of every brand’s content marketing strategy. For some proof, just take a gander at a few of these stats: Marketers who use video grow revenue 49% faster than non-video users....