Cheap Hits: The Ultimate Guide to Free SEO Backlinks
This is our ultimate guide to free SEO backlinks. Just because we love you. We're not really an SEO shop, but since content is pointless unless it's put in front of people who care, we've been compiling a list of people, places, things, directories, comments, etc....
Get a Freebie on Us
We're a studious bunch at S&G and as such we've got a library (ok, it's really just three Ikea shelves) of books that we like to mull over when we need a creative strike of genius. The problem is, we've grown bored with our current stash and we're looking to spice...
Ian Lurie is Wrong, and Content Marketing Sucks
Ok, that's an inflammatory headline if ever I wrote one, and it's a little bit misleading. Because even though I think Ian Lurie is wrong, he's still very much right. Ponder that koan for a second before I start explaining what I mean. Ok, that's enough pondering....
How to Optimize Content on your Blog to get More Traffic
One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I do this for one main reason: It almost always highlights a few low-hanging fruit (blog posts) that can be optimized...
Real-Time Analytics: Should You Care?
So, it’s been about a year and a half since Google rolled out real-time analytics. A year and a half where analysts, developers, marketers, and webmasters (remember those people? Whatever happened to them?) spent hours glued to their monitors watching little bars move across the screen. And then maybe three of them did something productive with what they saw. The truth is, there are a very few specific instances where real-time analytics are useful, and even fewer cases where they have a clear advantage over standard time-delayed analytics. We’re going to talk about those edge cases today, and help you decide whether you need to ever bother clicking on that real-time button. Read on, brave number cruncher, read on!
5 Things You’re Doing Wrong In Your Data Analysis
The best marketing initiatives are doomed to fail unless you've got some strong data analysis going on in the background; a bad marketing campaign suffers even more without a good look at the numbers. Think about it, unless you know exactly what's going on, you won't...
5 Brands STILL Doing Content Marketing Wrong
It's March of 2013, and we're already seeing a boom in long-winded eulogies for the alleged death of content marketing. Now, as wrong as all those pundits and pontificators may be, it is telling that we've finally reached the point where content marketing has become...
Converting the Masses: The 5 Step Website Conversion Checklist!
So you're generating traffic to your site, right? You've got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there, hot shot. All that doesn't mean crap if you don't have your site set...
IRL: Lessons Learned From an Internet Nerd Who Threw A Party
As someone who works for a digital agency and worked in online publishing before that, it's safe to say that I'm one of those people who are far more comfortable behind the glassy facade of a computer screen than I am staring at someone's face a foot away from my own....
Infographics Suck! Moving Past the Cliches of Content Marketing
"Do you have an infographic? No??!! OMG!! How can you not have an infographic??!!!???!! You need one desperately if anyone is going to take your brand seriously as content marketers. " That's not an actual conversation I have ever overheard, but it is the boiled-down,...