by Alex Mouravskiy | Nov 4, 2020 | Amplification, B2B, Blog, Content, Content Distribution, Content Marketing, Content Strategy, SEO, Thought Leadership, Writing
Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for their companies, helping them generate more quality leads than...
by Lauren Fairbanks | Feb 2, 2018 | Blog, Content, Reporting, SME, Social Media, Writing
Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on the line. Okay, I’m paraphrasing a bit there, but what I’m getting...
by Alex Mouravskiy | Aug 20, 2013 | Blog, Content, Writing
I talk to about 5-6 business decision makers every week about their marketing efforts and how well they’re meeting their goals – be it lead creation, brand awareness, partnerships, or revenue earned. This is a great way for me to get a broad overview of...
by Lauren Fairbanks | May 24, 2013 | Blog, Blogging, Content Marketing, Uncategorized, Writing
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run campaigns, this is less of an issue since by the...
by Lauren Fairbanks | May 3, 2013 | Blog, Content, Uncategorized, Writing
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...
by Alex Mouravskiy | Feb 20, 2013 | Blog, Design, Uncategorized, Writing
So you’re generating traffic to your site, right? You’ve got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there, hot shot. All that doesn’t mean crap if you...
