by Alex Mouravskiy | Jul 9, 2013 | Blog, Blogging, Content, Contests, Facebook, Social Media, Twitter, Uncategorized
It’s been a couple of years since the “mommy blogger” phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million mommy bloggers floating like jetsam on the digital...
by Lauren Fairbanks | Jun 11, 2013 | Blog, Blogging, Content, Uncategorized
Content curation is not the be all and end all that curation “experts” want you to think it is. It isn’t going to save your content marketing efforts; it’s not going to build strong thought leadership; and it’s not going to immediately...
by Lauren Fairbanks | May 3, 2013 | Blog, Content, Uncategorized, Writing
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During these little exercises, an interesting thing always happened:...
by Lauren Fairbanks | Apr 15, 2013 | Blog, Blogging, Content, Uncategorized
It’s been reported that somewhere between 40% and 60% of all companies with a website have adopted a company blog. From a content marketing perspective, most people would think that that’s a step in the right direction. But it’s not. While a lot of...
by Alex Mouravskiy | Apr 9, 2013 | Blog, Content, Content Marketing, Uncategorized
Ok, that’s an inflammatory headline if ever I wrote one, and it’s a little bit misleading. Because even though I think Ian Lurie is wrong, he’s still very much right. Ponder that koan for a second before I start explaining what I mean. Ok,...
