by Alex Mouravskiy | Aug 1, 2018 | B2B, Blog, Content Marketing
Pretty much everyone’s got a content marketing plan these days. But according to the Content Marketing Institute only 34 percent of businesses say their strategy is very effective at achieving its current goals. Maybe you’re just starting out with your current content...
by Alex Mouravskiy | Jul 31, 2018 | B2B, Blog, Content, Content Marketing
One of the more comprehensive content types you could write as a content marketer is the white paper. Separate from blog articles or ebooks, white papers or technical white papers explain a subject in-depth, promote a methodology, technique, or best practice to...
by Alex Mouravskiy | Jul 31, 2018 | Blog, Content Marketing
There are some content marketing best practices we all know and follow by now: Understanding your audience, using SEO to your advantage, and creating high-quality content on a consistent basis are all tried-and-true guidelines every content marketer worth their salt...
by Lauren Fairbanks | Jul 28, 2018 | B2B, Blog, Content, Content Marketing
Content marketing has rapidly become a necessity for every major (and even small or mid-size) company. The benefits to having a content marketing strategy are manifold: It builds trust with customers and grows your brand’s reputation. It heavily helps with conversions...
by Alex Mouravskiy | Jul 5, 2018 | B2B, Blog, Content Marketing, Mobile Content
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes into content markting tactics already well adopted by B2C companies....
by Lauren Fairbanks | Jun 29, 2018 | Blog, Content Marketing
Any growing business with a great product or service needs to get its name out there. Through a series of blog articles, videos, or email newsletters, a content marketing campaign can attract and maintain a loyal base of customers and increase sales and brand...
