by Alex Mouravskiy | Dec 22, 2018 | B2B, Blog, Content, Content Marketing, Mobile Content, Video
Make video marketing part of your New Year’s resolutions. It’s not too early to think of that yet, right? You’re probably gearing up for a swanky holiday party. Or waiting for a plane or train (or automobile) to take off. Maybe dusting off that old Die Hard DVD? We...
by Alex Mouravskiy | Dec 21, 2018 | B2B, Blog, Content Marketing, Mobile Content
The holidays are here and 2018 is almost—finally (finally!)—gone. Thank goodness. This year has lasted roughly 84 years, by our count—by everyone’s—so we’re excited to start 2019 already. Besides resolutions and shuffling around for gift receipts, the new year is sure...
by Lauren Fairbanks | Dec 17, 2018 | Blog, Content Distribution, Content Marketing, Social Media
There are some recent trends in marketing that look good at first. But like leftover fish stew they start to stink after a while. This year was full of interesting new trends that really took off. Voice search is changing how we optimize SEO. Chatbots and artificial...
by Alex Mouravskiy | Dec 10, 2018 | Blog, Content Marketing, Data & Analytics
Changes in marketing technology can have a rough effect on businesses trying to get their messaging out. Take ad blocking, for example. More than a quarter of Internet users employ ad blocking software, which forces organizations to rethink their user experience....
by Alex Mouravskiy | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Alex Mouravskiy | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
