by Alex Mouravskiy | Nov 16, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
by Lauren Fairbanks | Nov 13, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
by Christine Parizo | Mar 4, 2020 | Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy
Whenever branded content comes up, the first example that comes to mind is usually Red Bulletin, the magazine that energy drink company Red Bull created to help market its drink. Creating the magazine helped change Red Bull’s business model from a drink company that...
by Christine Parizo | Mar 3, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Traditionally, marketers have looked at the customer journey as a funnel: first, prospects enter the content marketing funnel, and as they learn more about the company and make their way down the funnel, some drop off. Finally, a small percentage reach the bottom of...
by Alex Mouravskiy | Feb 6, 2020 | Blog, Blogging, Content, Content Curation, Content Marketing, Content Strategy
Content is what sells products and services — even Benjamin Franklin knew it. In 1732, he began publishing Poor Richard’s Almanac solely to promote his printing business. His content was so successful that he essentially became a publisher, selling as many as 10,000...
by Alex Mouravskiy | Mar 6, 2019 | B2B, B2C, Blog, Content Curation
Shake up your brand marketing with user-generated content. User-generated content includes blog posts, comments, photos, videos, reviews, or other content created by customers—not by internal employees at your organization. It’s all from the outside, produced by...
