by Alex Mouravskiy | Mar 14, 2018 | B2B, B2C, Blog, Blogging, Content Marketing, Optimization
Hey, it’s the middle of March already. Is it just me or is this year speeding by way too fast? Or maybe not fast enough, depending on who you’re asking. Whatever your feelings, it’s springtime. Yeah, snow may still stick to the sidewalk, but that calendar doesn’t lie:...
by Lauren Fairbanks | Dec 14, 2017 | Blog, Blogging
Customers use search engines to find whatever they need (or want), and it’s how they’re going to stumble upon your business. A good way to increase the chances of that stumble—hmm, let’s call it a slight nudging, or guiding!—is with blogging for business. Blogs aren’t...
by Alex Mouravskiy | Apr 8, 2015 | Blog, Blogging, Content, Email, Uncategorized
It’s been a while since we wrote a blog post. It’s not that we stopped believing content marketing by way of blogging is an awesome way to get attention. Instead, we (and I mean I, specifically) ran into a wall. Two walls in fact. First, we got busy, and...
by Alex Mouravskiy | Jul 24, 2013 | Blog, Blogging, Content, Content Marketing, Design, Uncategorized
If you’re a content, inbound, or SEO veteran, you know all about the hub and spoke design. If you don’t, pay very close attention! It’s been written about before, many times, in many places. Still, I’m not convinced those write-ups do a great...
by Alex Mouravskiy | Jul 9, 2013 | Blog, Blogging, Content, Contests, Facebook, Social Media, Twitter, Uncategorized
It’s been a couple of years since the “mommy blogger” phenomenon really took off, though it still leaves me wondering where it took off to. According to Forbes, in 2011 there were over 3.9 Million mommy bloggers floating like jetsam on the digital...
by Lauren Fairbanks | Jun 11, 2013 | Blog, Blogging, Content, Uncategorized
Content curation is not the be all and end all that curation “experts” want you to think it is. It isn’t going to save your content marketing efforts; it’s not going to build strong thought leadership; and it’s not going to immediately...