by Lauren Fairbanks | Jan 21, 2019 | Amplification, B2B, B2C, Blog, Content Distribution, Facebook, Social Media
Viral marketing was a big deal in the late-90s and early-2000s. Before Facebook and iPhones—in the days of the primordial Internet—people visited websites by typing in URLs they memorized. They shared proto-memes and weird videos using email, forums, or AOL Instant...
by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Alex Mouravskiy | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Alex Mouravskiy | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
by Alex Mouravskiy | Oct 22, 2018 | B2B, B2C, Blog, Blogging
Two of the most common content marketing challenges for both B2B and B2C businesses today are: Writing blog posts that are good. Writing blog posts at a consistent pace. Why is that? Well, anyone who’s ever had to sit down and write a 600 word article from...
