by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Christine Parizo | Apr 28, 2020 | Amplification, B2C, Blog, Content, Content Distribution, Content Marketing, Content Strategy, Event Marketing, News, Thought Leadership
Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...
by Lauren Fairbanks | Mar 11, 2019 | B2C, Blog
Is it a bit silly to start worrying about marketing to a generation that can’t even drive let alone dress itself yet? Perhaps—but some marketers have already lampooned the idea of preparing for an onslaught of tyke buyers. Which tyke buyers are we talking about?...
by Alex Mouravskiy | Mar 6, 2019 | B2B, B2C, Blog, Content Curation
Shake up your brand marketing with user-generated content. User-generated content includes blog posts, comments, photos, videos, reviews, or other content created by customers—not by internal employees at your organization. It’s all from the outside, produced by...
by Lauren Fairbanks | Feb 28, 2019 | B2C, Blog, Instagram
In 2019, product brands need to know how to use Instagram Stories. Instagram is, arguably, the biggest social media platform around. 71 percent of Americans aged 18 to 24 use Instagram. That’s more than Twitter, and way more than Snapchat. The only channel that can...
by Alex Mouravskiy | Feb 18, 2019 | B2B, B2C, Blog, Content Marketing, Content Strategy
To engage customers in the digital age, brands need a content strategy. Most online businesses already have some kind of content marketing strategy. According to the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets, and Trends survey, 72...
