by Alex Mouravskiy | Oct 23, 2018 | B2B, Blog, SME, Subject Matter Experts, Thought Leadership
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
by Alex Mouravskiy | Oct 22, 2018 | B2B, B2C, Blog, Blogging
Two of the most common content marketing challenges for both B2B and B2C businesses today are: Writing blog posts that are good. Writing blog posts at a consistent pace. Why is that? Well, anyone who’s ever had to sit down and write a 600 word article from...
by Lauren Fairbanks | Oct 19, 2018 | B2B, Blog, Data & Analytics
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
by Alex Mouravskiy | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership
Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
by Lauren Fairbanks | Oct 2, 2018 | B2B, Blog, Email
Email is still one of the top content distribution channels for B2B marketing. It’s not that surprising, given that it’s a great way to stay top of mind and let subscribers know of company news and awards and to share all of that evergreen content you’ve...
