by Lauren Fairbanks | Dec 19, 2018 | B2B, B2C, Blog, Content, Content Curation, Tools
2018 has been a banner year for creative content. Multiple brands are doing great things with custom content such as white papers, infographics, and ebooks. Companies are turning traditionally dusty annual reports into colorful, high-value must-reads for customers and...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Alex Mouravskiy | Nov 29, 2018 | B2B, Blog, Design
Brand marketing is essential for every major company. With a memorable logo, a catchy slogan or just a clever company name, a powerful brand can tell customers who you are and what you can do for them. Your company’s brand encapsulates the quality of your product and...
by Alex Mouravskiy | Nov 28, 2018 | B2B, B2C, Blog, Content Marketing, Data & Analytics, Reporting
An annual report is a key part of every company’s communication strategy for keeping investors informed of company matters and performance. It signals to stakeholders that last 12 months you just had was a success, with lots of data and statistics to back...
by Alex Mouravskiy | Nov 13, 2018 | B2B, B2C, Blog, Content Marketing
Hospitals, healthcare providers, and biotech companies need successful healthcare marketing strategies to consistently generate new leads. Basically, that involves capturing the attention—and contact information—of prospective B2B buyers with eye-catching, valuable...
by Alex Mouravskiy | Oct 29, 2018 | B2B, Blog, Content Distribution, Content Marketing, Thought Leadership
To attract customers, supply chain and logistics companies must do more than simply ensure the smooth operations of all aspects of their service. They must embrace content marketing. Most other companies have. 88 percent of B2B marketers in North America already use...
