by Alex Mouravskiy | Jul 31, 2018 | B2B, Blog, Content, Content Marketing
One of the more comprehensive content types you could write as a content marketer is the white paper. Separate from blog articles or ebooks, white papers or technical white papers explain a subject in-depth, promote a methodology, technique, or best practice to...
by Alex Mouravskiy | Jul 31, 2018 | Blog, Content Marketing
There are some content marketing best practices we all know and follow by now: Understanding your audience, using SEO to your advantage, and creating high-quality content on a consistent basis are all tried-and-true guidelines every content marketer worth their salt...
by Alex Mouravskiy | Jul 10, 2018 | Blog, Content
What makes branded content different from regular old content marketing? There’s a lot of disagreement online about branded content in general, but the consensus is that branded content acts as an unconventional experience for the viewer rather than traditional...
by Alex Mouravskiy | Jul 5, 2018 | B2B, Blog, Content Marketing, Mobile Content
B2B content marketing has seen its share of trends over the years, but recently many B2B brands (even those in complex industries like manufacturing, chemicals, and healthcare) have dipped their toes into content markting tactics already well adopted by B2C companies....
by Alex Mouravskiy | Jun 22, 2018 | B2B, B2C, Blog, Content Marketing, Optimization, SEO
We’re over halfway through the year and the summertime months are starting to heat up. Folks start taking more time to reply to urgent emails, lunch hours turn into lunch afternoons, and the weekends start on Thursday. Basically, things get a bit more relaxed and...
