by Lauren Fairbanks | Dec 17, 2018 | Blog, Content Distribution, Content Marketing, Social Media
There are some recent trends in marketing that look good at first. But like leftover fish stew they start to stink after a while. This year was full of interesting new trends that really took off. Voice search is changing how we optimize SEO. Chatbots and artificial...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Lauren Fairbanks | Oct 19, 2018 | B2B, Blog, Data & Analytics
Marketing metrics and Key Performance Indicators (KPIs) tell you all you need to know about how your content—and your business—is doing. There are a wide variety of KPIs and data that can help steer your B2B marketing in the right direction. But which KPIs should you...
by Lauren Fairbanks | Oct 9, 2018 | B2B, Blog, Content, Content Marketing
To healthcare startups in need of content marketing examples to emulate: Look no further. The hospitals, insurance providers, and healthcare retail companies below are at the top of the content marketing game. They provide valuable, evergreen information at...
by Lauren Fairbanks | Oct 2, 2018 | B2B, Blog, Email
Email is still one of the top content distribution channels for B2B marketing. It’s not that surprising, given that it’s a great way to stay top of mind and let subscribers know of company news and awards and to share all of that evergreen content you’ve...
