14 KPIs for Measuring Content Engagement in B2B Brands
After a long while cracking away at a content marketing campaign, it’s inevitable to wonder a few things. Things like “Where are my weakest channels?” or “What can I do to increase conversions?” or “How can I improve content engagement?” The easiest way to answer...
5 Reasons Chemical Manufacturing Companies Should Prioritize Content Marketing
Most B2B enterprises can’t afford to ignore the importance of content marketing. Yet chemical manufacturing companies seem to be lagging when it comes to reaching out to customers with stimulating content. For example, according to a 2016 study from audience research...
How to Get Backlinks for B2B Companies
We've all heard how important backlinks are in the neverending (and always evolving) game of search engine optimization. They build credibility, increase your reputation, and Google determines how trustworthy a site is by the number of links back to them, so, yes, you...
What You Can Learn From Great White Paper Examples
There's a reason why so many B2B companies use white papers as one of their most tried-and-true ways of connecting with customers and clients. For one thing, they’re really good for lead gen. 76 percent of B2B buyers are more likely to share their name and email...
How to Use Market Research to Guide Your Content Strategy
If you're not doing market research before implementing a content marketing strategy, you're doing it wrong. Why? Because market research is the process of gathering information about consumers' needs and preferences, it is an absolutely vital part of creating a...
How to Take a More Creative Approach to B2B Marketing
What do you think of when you hear “b2b marketing”? Probably nothing too sexy. B2C marketing has it easy. You can easily find funny, clever, and creative ways to show off a household product or a pair of headphones that will capture your audience’s attention. But B2B...
What is a White Paper? Let’s Break Down a Vital B2B Content Type
To get their client’s message out, content marketers have a lot of options available. For a constant rat-tat-tat volley of content that ensures you’re at the top of Google rankings, there's the branded blog, updated daily or weekly to stay in the minds of readers or...
S&G Named One of the Top Corporate Communications Agencies in the Country
Is it that time again already? Yes! S&G has once again been recognized for its efforts in the content marketing field. Specifically, S&G was recently named one of the Top Corporate Communications Agencies in the U.S. according to business ratings and review...
4 of the Best Content Marketing Examples of Summer 2018
It’s summer. It’s hot. Every day, all day. Good god, when will it end? Look, summer’s great. Arguable, it’s the best season. The beaches, the pools, the barbecues, and vacations? Can’t beat that. But in the northeast, there’s really only two seasons: A hot, humid...
Marketing Your Content: 5 Ways to Increase Your Content’s Visibility
Marketing content is a time-consuming process. Though, to be fair, most stages of content marketing are time-intensive. You’ve got to do a ton of research and strategy, and then write, create, and produce high-quality content on a regular basis. But once you have your...