The Preamble Ramble: 5 Tips For More Effective Content Marketing Writing
I'm sure by now anyone who's read the blog knows that I tend to take a while to get to the point when talking about content marketing. I think most of us, when writing for ourselves free from the constraints of editors and clients, tend to go on and on. Especially on...
Content Quickies
Sometimes, even great writers just can't quite bring it together enough to bang out 600 words. So for tonight, a quickie link for everyone to read and contemplate, and tomorrow there will be a test. George Orwell: Politics and the English Language
Grammar!
Those who can, spell. Those who can't, correct grammar. I tend to fall firmly in that second column. After all, spell check can make sure my typos are gone, but it's not going to tell me if I've used the word "whom" incorrectly. Which is why this article about 20...
7 Less Thought-of Content Marketing Ideas
9 out of 10 companies market with some form of content marketing, according to a 2011 study by the Content Marketing Institute and MarketingProfs. Most of them likely have no idea that what they're implementing is, in fact, content marketing. But let's back up for a...
Some Thoughts On Getting Noticed
First, let me apologize for breaking my once a day blog updates almost immediately. Suffice it to say, last week got away from me completely. I am humbled, and apologetic, and it won't happen again until the next time it happens. That said, I wanted to make this post...
Digital Content Done Wrong
If you can't solve a problem, throw money at it until it goes away. I don't think that's an actual adage, but it should be. It sounds like semi-legit advice. Unfortunately, especially in the social marketing and digital media space, it's a horrible plan. Case in...
Facebook: Apparently Harder Than It Looks
According to Edison Research, more than half of all Americans over the age of 12 are now on Facebook. This would seem to imply that either everyone on Facebook falls perfectly into that half of the American population that rests north of the intelligence average, or...
Multiple Product Pages? We Don’t Think So.
In an article on Social Media Today, Eric Goldstein argues that companies should not have a "one size fits all approach" for social media outlets, instead suggesting that the best approach is to have several accounts tailored towards each specific section of content....
Facebook Takes Branding to a Whole New Level
Facebook's roll-out of new features lately have been helping brands promote their Fan page without much of a serious effort. The most recent update that had the social media sphere abuzz was the ability for users to tag friends within their status updates by adding an...
The Silly Rabit Myth
No matter how hard SEMs and other online guru's work to finally kill the myth, it seems to remain stuck in the minds of traditional marketing departments and the budgetary choke-point of middle management: "Silly Rabbit, Social Networks are just for kids". There seems...