An American Abroad: Thoughts on Language and its Role in Marketing
Working from Dublin for a week got me thinking about the differences and nuances in language and slang in different parts of the world. After meeting with a potential client in the UK, we started talking about what types of visual design and content the Irish and the...
HR? What’s HR?
In exciting news, for those that still haven't heard, Stunt & Gimmick's is hiring. Which as any small business owner can tell you is not only terrifying, but a colossal time sink. Without a dedicated HR team it can quickly turn into an overwhelming project and...
Should B2B Companies Turn Their Focus to Social?
Zoe Sands is based in the UK, and is Head of Digital Marketing at Juniper Networks. You can connect with her on Twitter at @zoe9 or on LinkedIn at http://uk.linkedin.com/in/zoesands. On my quest for social media knowledge and learning, I continue to attend lots of...
Automated Lead Qualification via Email: The M-Sieve
Today, I wanted to talk to you, my theoretical readers, about something that doesn’t get brought up much by the online marketing community: lead qualification. If you’re extremely busy and just want the how-to, click here to go right to the good stuff. Otherwise read...
Why is Content Difficult?
So recently Marketing Sherpa had this chart up as their chart of the week. Number 1 is no surprise. Link building is like outbound call marketing, only slower and more repetitive. The second two are a bit of a puzzler, though. Why is it that people find content...
Good times are rolling!
So, it turns out that today is a pretty good day. Not only do we discover that we've been written about on Forbes.com, but we've also discovered we're ranking at #3 for the search term "generating leads through content marketing". Besides just being good news, this is...
Freelance Writer
Wanted: One freelance writer, preferably in mint condition but will settle for “like new”. Must be able to write short, smart, interesting, relevant, and engaging web copy. Preferably located in New York, but we’ll take someone from flyover country if they can write a...
The Buying Cycle (as you know it) is Dead
In the days of direct mail and cold calling, sales people had the upper hand. They controlled the buying cycle and they knew just what to say to lead a cold prospect through the education of a product or service and turn them into a paying customer. But that was...
CES: No Groundbreaking Products, but Interesting Company Transitions
As we've mentioned on Facebook and Twitter, we're slumming it out in Vegas this week, checking out consumer tech, chatting with industry movers and shakers and - let's be honest - drinking a lot. While we're sober enough to remember, here are a few insights gleaned...
Building a Process for Content Creation
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat -...