5 Financial Firms Doing Content Right
Everyone is doing “content marketing” right now, whether they need it or not (ok, in most cases they DO actually need it, but not ALWAYS and not always in the way they think it should be done). Or are they? There remain a core of industries that seem reluctant to...
How NOT to Run a Grant Program
So now that Seth Godin has broken the silence on criticism of the horrible LivingSocial/Chase SMB grant program, I feel like I can chime in. I didn't want to earlier, since on some level I guess I was still holding out some hope that it might be useful to us or to...
Writing For Finance: Making Dry News Interesting
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because this month we’re focusing on what is...
Marketers are still LOST when trying to implement content strategies.
A recent story from Marketing Charts showed that even though creating compelling content - both in quality and quantity - is a struggle, they're still making plans to increase content marketing budgets in 2012. 60% of B2B marketers polled in a study by Marketing Profs...
Check out our recent media coverage!
Is it wrong to toot our own horn? I hope not, because that's exactly what we're going to do. We've gotten a lot of awesome press recently and we're really excited about it. So to share in the excitement, we thought we'd curate some of our awesome press links here and...
The Copy You Need Isn’t Always The Copy You Want
Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty expressing is where that frustration comes from, and what can be done...
What is Content Marketing?
Many prospective clients ask us to define content marketing, and they're surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email...
Content Marketing Intern
Ah, summer internships: long hours, crappy pay, menial labor, and your boss is probably a raging dick of a middle manager on a power trip. Then there’s this internship. It’s still crappy pay, but we don’t like staying in the office late (especially not when it’s nice...
The 3 Elements of Crafting a Perfect Call-To-Action
In content everywhere, there's a key bit of information that's being left off the paper. It's prevalent in white papers, in blogs, in web copy, and even on social media updates. It's a tiny little thing called a "call-to-action" - not to be confused with the liberal...
Tongue Tied: Outsourcing a Marketing Firm’s Marketing to a Marketing Firm
The thing that your company excels at doing for other companies is the one thing you fail at internally. Or so goes some adage. It's also a big reason why we've heard from a few marketing companies who need help marketing themselves. And not being ones to shy away...