5 Interactive Marketing Tactics You Should Implement in 2018
Interactive marketing sounds fairly straightforward. It’s all right there in the phrase! If you want to engage audiences in a creative, dynamic and personalized way, then creating content customers can interact with is the way to go. But it can be a challenge. What...
3 Big Advantages of Blogging for Business
Customers use search engines to find whatever they need (or want), and it’s how they’re going to stumble upon your business. A good way to increase the chances of that stumble—hmm, let’s call it a slight nudging, or guiding!—is with blogging for business. Blogs aren’t...
15 Quick and Dirty SEO Tips to Get Your Content More Visibility Online
At this point, SEO is a well known science. Aside from the smaller bungles that happen whenever Google rolls out a new search algorithm update, it's pretty easy to get your SEO efforts on track and moving in the right direction with just a little help. It's no secret...
What is Branded Content?
The Internet is awash with content. There’s so much content we need pipeline for it, almost like it’s water out of a tap. Or, content is the blood that flows through the Web’s veins. In a way, it is. GIFs, memes, videos, cat photos (and videos), long-form articles,...
Why Don’t Subject Matter Experts Produce Better Content?
Subject matter experts are filled with great content ideas, strong opinions, and tons of on-the-job expertise. So why is it so damn hard to get great content out of them? We break down the issues and help you learn how to manage your SMEs to get great work.
S&G Featured in Content Marketing Agencies Research
These days, it’s difficult to stand out. Whether you’re trying to reaching CEOs or millennials, it takes a lot of work to make sure your message is heard. For many B2B businesses, it also takes a lot of guess work. But that’s not the case at S&G Content Marketing....
Dear Google: Your AdWords Trademark Policy Is Bad, and You Should Feel Bad
Google’s AdWords trademark policy is in desperate need of manual oversight.
10 Really Awful Tips on Email Marketing, or How To Sell Bullshit
Sometimes, people give terrible marketing advice. We like to call these people out. This is one of those times.
We Were Featured in Chief Content Officer!
Guess who was featured in Chief Content Officer Magazine. Go on, guess!
Social Marketing Like A Shark: How We Got A Client +400% Engagement and +700% Reach In One Week for Free
You're a shark. Sharks are winners, and they don't look back because they have no necks. Necks are for sheep. That's right, a week after Shark Week, we're putting out a post about sharks. TIMELY! But this isn't really about sharks - no, it's a combination case study,...