These Are 11 Content Marketing Best Practices You Need to Know
Content marketing is a many-headed beast. In other words, it's tricky! Ideally, it’s supposed to promote a brand and drive better business results in a subtle way using digital marketing assets. Y’know, like branded content. But there’s a lot to content marketing, and...
Should Creative Content Marketing Be Based in Data and Strategy?
Creative content marketing and data and strategy sound like diametrically opposed ideas. Content creators are, well, creators: journalists, influencers, writers, video editors, visual artists, you name it—not analysts, statistics experts or mathematicians. But the two...
4 Ways to Raise Your Digital Marketing Content Game
Ah, digital marketing. Or, these days, just plain marketing! Nearly everyone carries a smartphone in their pocket, browses social media, owns a tablet, or enjoys broadband Internet. That’s a lot of potential ways to connect with customers, whether they’re regular Joe...
What Should Your Content Marketing Analytics Tell You?
How is your content marketing paying off? Not sure? Luckily, some content marketing analytics can clue you in to how effective your content really is. And there’s a plethora of tools, free or otherwise, out there to help you figure out if your traffic is converting to...
S&G Joins the Forbes Agency Council
Hey, here’s some cool news: It is our privilege to announce S&G and our co-founder, Lauren Fairbanks, has been selected to join the Forbes Agency Council. What does that mean exactly and why is that so cool? Once a month you’ll see a thought leadership article...
4 B2B Content Marketing Tips You Can’t Ignore
Content marketing to customers is one thing. You have to be entertaining, personal, and focus on a large target audience, namely everyday dads, moms, or teens who just want a reliable product or service. But what about B2B content marketing - or content marketing not...
What Does SEO and Content Marketing Have in Common with Valentines Day?
It’s the second (full) week of February and you can probably guess what that means! More slushy roads? Seven days until Washington’s birthday? Black Panther comes out this weekend? Yes, yes, and yes to all of that, but also, it’s Valentine’s Day! And what does...
6 Tips from Successful Content Creators
Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on the line. Okay, I’m paraphrasing a bit there, but what I’m getting...
The Rise and Fall (and Rise Again) of Quizzes
Pop quiz, hotshot! What’s one of the most popular types of interactive content marketing out there? If you answered, “Quiz websites!” then you win the Kewpie doll! What’s a Kewpie doll? Don’t worry about it. Instead, enjoy a brief history of the rise and fall (and...
A Few of Our Favorite Content Marketing Examples
There’s a lot of content marketing out there. And it’s about time we shared some of our favorite content marketing examples. We chose the following from brands that know their target audience, brands that produce content that goes above and beyond just the product,...