Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place. Things like print brochures, marketing one-pagers, and email newsletters all play their role in good content marketing, but there are plenty more less obvious content platforms that are available for companies to market through.
Eloqua put together this awesome infographic that explains the progression of content marketing throughout the sales cycle. We think it’s genius – and you likely will too – so we wanted to share.
