by Lauren Fairbanks | Apr 25, 2012 | Blog, Content Marketing, Tools, Uncategorized, Writing
The thing that your company excels at doing for other companies is the one thing you fail at internally. Or so goes some adage. It’s also a big reason why we’ve heard from a few marketing companies who need help marketing themselves. And not being ones to...
by Lauren Fairbanks | Mar 28, 2012 | Blog, Content Marketing, Uncategorized, Writing
Working from Dublin for a week got me thinking about the differences and nuances in language and slang in different parts of the world. After meeting with a potential client in the UK, we started talking about what types of visual design and content the Irish and the...
by Alex Mouravskiy | Feb 24, 2012 | Blog, Content Marketing, Uncategorized, Writing
So recently Marketing Sherpa had this chart up as their chart of the week. Number 1 is no surprise. Link building is like outbound call marketing, only slower and more repetitive. The second two are a bit of a puzzler, though. Why is it that people find content...
by Alex Mouravskiy | Jan 5, 2012 | Blog, Content Marketing, Mobile Content, Uncategorized, Web Analytics, Writing
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat...
by Alex Mouravskiy | Dec 16, 2011 | Blog, Content Marketing, Uncategorized, Writing
I’m sure by now anyone who’s read the blog knows that I tend to take a while to get to the point when talking about content marketing. I think most of us, when writing for ourselves free from the constraints of editors and clients, tend to go on and on....
by Alex Mouravskiy | Dec 3, 2011 | Blog, Content Marketing, Uncategorized, Writing
Sometimes, even great writers just can’t quite bring it together enough to bang out 600 words. So for tonight, a quickie link for everyone to read and contemplate, and tomorrow there will be a test. George Orwell: Politics and the English...
