by Alex Mouravskiy | Jan 15, 2019 | Blog, Content, Content Marketing, Data & Analytics, Optimization, Social Media, Tools, Web Analytics
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
by Alex Mouravskiy | Nov 15, 2018 | Blog, Data & Analytics, Optimization, Web Analytics
One of the best ways to find new story angles—and streamline your content creation process—is to study your website’s KPIs, or Key Performance Indicators, the quantifiable and actionable metrics that tell you all about your business. You know what they are: The number...
by Alex Mouravskiy | Apr 11, 2018 | Blog, Content, Optimization, SEO, Web Analytics
A successful website content strategy involves several different aspects. How is your design? Are you using effective SEO? What about the user experience? Are you talking with visitors, taking suggestions to heart? You can figure out some of the answers to those...
by Alex Mouravskiy | May 18, 2013 | Blog, Data & Analytics, Email, Tools, Uncategorized, Web Analytics
We’re on a Google Analytics hacking kick, so we’re gonna keep it going for a little bit longer. This time, we’re going to add segmenting email lists to the mix. Because Mailchimp is awesome, we’re using them as an example, but this trick will...
by Alex Mouravskiy | Apr 23, 2013 | Blog, Data & Analytics, Uncategorized, Web Analytics
So last week I wrote a guest blog for inform.ly about some of my favorite Google Analytics hacks and tricks, and then realized it was missing something. I realized that it was going to be huge, and so I cut out most of the actual code in order to give a more...
by Alex Mouravskiy | Apr 3, 2013 | Blog, Uncategorized, Web Analytics
So, it’s been about a year and a half since Google rolled out real-time analytics. A year and a half where analysts, developers, marketers, and webmasters (remember those people? Whatever happened to them?) spent hours glued to their monitors watching little...
