by Lauren Fairbanks | Mar 1, 2012 | Blog, Content Marketing, Social Media, Uncategorized
Zoe Sands is based in the UK, and is Head of Digital Marketing at Juniper Networks. You can connect with her on Twitter at @zoe9 or on LinkedIn at http://uk.linkedin.com/in/zoesands. On my quest for social media knowledge and learning, I continue to attend lots of...
by Alex Mouravskiy | Mar 1, 2012 | Blog, Content Marketing, Email, Uncategorized
Today, I wanted to talk to you, my theoretical readers, about something that doesn’t get brought up much by the online marketing community: lead qualification. If you’re extremely busy and just want the how-to, click here to go right to the good stuff. Otherwise read...
by Alex Mouravskiy | Feb 24, 2012 | Blog, Content Marketing, Uncategorized, Writing
So recently Marketing Sherpa had this chart up as their chart of the week. Number 1 is no surprise. Link building is like outbound call marketing, only slower and more repetitive. The second two are a bit of a puzzler, though. Why is it that people find content...
by Lauren Fairbanks | Feb 1, 2012 | Blog, Uncategorized
So, it turns out that today is a pretty good day. Not only do we discover that we’ve been written about on Forbes.com, but we’ve also discovered we’re ranking at #3 for the search term “generating leads through content marketing”. Besides...
by Alex Mouravskiy | Feb 1, 2012 | Blog, Company news, Uncategorized
Wanted: One freelance writer, preferably in mint condition but will settle for “like new”. Must be able to write short, smart, interesting, relevant, and engaging web copy. Preferably located in New York, but we’ll take someone from flyover country if they can write a...
by Lauren Fairbanks | Jan 16, 2012 | Blog, Content Marketing, Uncategorized
In the days of direct mail and cold calling, sales people had the upper hand. They controlled the buying cycle and they knew just what to say to lead a cold prospect through the education of a product or service and turn them into a paying customer. But that was...
