by Lauren Fairbanks | Jan 9, 2012 | Blog, Company news, Event Marketing, Uncategorized
As we’ve mentioned on Facebook and Twitter, we’re slumming it out in Vegas this week, checking out consumer tech, chatting with industry movers and shakers and – let’s be honest – drinking a lot. While we’re sober enough to...
by Alex Mouravskiy | Jan 5, 2012 | Blog, Content Marketing, Mobile Content, Uncategorized, Web Analytics, Writing
So we talked a little bit about the personal issues that block good content on a steady basis, and to follow up on that we’ll talk a little about how organizations and organizational structures can act to thwart a successful inbound content campaign. Processed Meat...
by Alex Mouravskiy | Dec 16, 2011 | Blog, Content Marketing, Uncategorized, Writing
I’m sure by now anyone who’s read the blog knows that I tend to take a while to get to the point when talking about content marketing. I think most of us, when writing for ourselves free from the constraints of editors and clients, tend to go on and on....
by Alex Mouravskiy | Dec 3, 2011 | Blog, Content Marketing, Uncategorized, Writing
Sometimes, even great writers just can’t quite bring it together enough to bang out 600 words. So for tonight, a quickie link for everyone to read and contemplate, and tomorrow there will be a test. George Orwell: Politics and the English...
by Alex Mouravskiy | Nov 5, 2011 | Blog, Content Marketing, Uncategorized, Writing
Those who can, spell. Those who can’t, correct grammar. I tend to fall firmly in that second column. After all, spell check can make sure my typos are gone, but it’s not going to tell me if I’ve used the word “whom” incorrectly. Which is...
by Lauren Fairbanks | Oct 7, 2011 | Blog, Content Marketing, Uncategorized
9 out of 10 companies market with some form of content marketing, according to a 2011 study by the Content Marketing Institute and MarketingProfs. Most of them likely have no idea that what they’re implementing is, in fact, content marketing. But let’s...
