by Christine Parizo | Apr 28, 2020 | Amplification, B2C, Blog, Content, Content Distribution, Content Marketing, Content Strategy, Event Marketing, News, Thought Leadership
Experts predicted that 2020 would be a big year for virtual events – but they had no idea how big. After government-mandated shutdowns and social distancing measures were enacted, live events throughout the spring and summer were canceled. Some companies planned to...
by Alex Mouravskiy | Nov 5, 2018 | Blog, Content, Subject Matter Experts, Thought Leadership
When it comes to communication in healthcare, there are a few things content marketing can solve for hospitals, pharmaceutical companies, and biotechnology firms looking to increase lead generation, recruit talent, or simply increase brand awareness. Of course, the...
by Alex Mouravskiy | Oct 29, 2018 | B2B, Blog, Content Distribution, Content Marketing, Thought Leadership
To attract customers, supply chain and logistics companies must do more than simply ensure the smooth operations of all aspects of their service. They must embrace content marketing. Most other companies have. 88 percent of B2B marketers in North America already use...
by Alex Mouravskiy | Oct 23, 2018 | B2B, Blog, SME, Subject Matter Experts, Thought Leadership
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
by Alex Mouravskiy | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership
Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
