by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
by Alex Mouravskiy | Nov 16, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
S ome industries have suffered more than others in the face of COVID-19. Reports have revealed that beyond consumer-facing sectors, such as hospitality and aviation, B2B companies related to textiles, machinery, energy, appliances, and fabricated metal products are...
by Lauren Fairbanks | Nov 13, 2020 | Amplification, B2B, Blog, Blogging, Content, Content Curation, Content Distribution, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
W ith the B2B space being increasingly competitive, many companies are now leveraging content marketing to rise above the noise. However, one benchmark report revealed that over 60% of B2B organizations’ content marketing efforts are still in its early stages, with...
by Lauren Fairbanks | Nov 4, 2020 | Amplification, B2B, Blog, Content Marketing, Content Strategy, Facebook, Instagram, Mobile Content, Social Media, Thought Leadership
Throughout history, generational shifts have impacted how companies sell, advertise, and conduct business. For example, Baby Boomers led B2B sales reps to conduct cold calls and in-person visits, while Gen X-ers introduced the practice of companies emailing prospects....
by Alex Mouravskiy | Nov 4, 2020 | Amplification, B2B, Blog, Content, Content Distribution, Content Marketing, Content Strategy, SEO, Thought Leadership, Writing
Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for their companies, helping them generate more quality leads than...
