by Alex Mouravskiy | Mar 11, 2021 | B2B, B2C, Blog, Subject Matter Experts, Thought Leadership
COVID-19 isn’t the only pandemic that’s created chaos for healthcare and biotechnology organizations in America. The industry is also plagued by mistrust. According to a 2018 article in The New York Times, only 33 percent of Americans have great confidence in the...
by Alex Mouravskiy | Mar 10, 2021 | B2B, Blog, Content Marketing, Subject Matter Experts, Thought Leadership
B2B marketing can be a tough nut to crack for manufacturers. Depending on your industry and market, there are many different strategies that can help increase your leads and reach your business objectives. There are also a few catch-all tactics that will always...
by Alex Mouravskiy | Nov 5, 2018 | Blog, Content, Subject Matter Experts, Thought Leadership
When it comes to communication in healthcare, there are a few things content marketing can solve for hospitals, pharmaceutical companies, and biotechnology firms looking to increase lead generation, recruit talent, or simply increase brand awareness. Of course, the...
by Alex Mouravskiy | Oct 23, 2018 | B2B, Blog, SME, Subject Matter Experts, Thought Leadership
Subject Matter Experts are a valuable resource IT and technology companies should turn to more often. After all, they’re the ones who know the field inside and out, and their expertise likely helped get your business off the ground in the first place. If you want your...
by Alex Mouravskiy | Oct 16, 2018 | B2B, Content Marketing, Subject Matter Experts, Thought Leadership
Occasionally, it’s a good idea to take stock of your marketing tactics to see if you need a refresh. About half of B2B buyers do research while making buying decisions. Are you making that search easy to find for your potential customers? Are you leveraging all your...
