by Alex Mouravskiy | Jan 16, 2019 | Amplification, B2B, Blog, Content, Data & Analytics, Facebook, Optimization, Social Media, Tools
Despite a slew of privacy-related controversies last year, Facebook is still the top social media channel for most of the world. As of late last year, Facebook still has over 2 billion active users per month. That’s a huge potential audience, which is why many...
by Alex Mouravskiy | Jan 15, 2019 | Blog, Content, Content Marketing, Data & Analytics, Optimization, Social Media, Tools, Web Analytics
Customer-centric marketing is the name of the game this year. And that involves knowing how much your customers are talking about you. It also involves paying attention to how much is being said about your competition. Who in your niche is mentioned in online...
by Alex Mouravskiy | Jan 8, 2019 | B2B, Blog, Content, Content Marketing, Email, Optimization, Social Media
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content marketing strategy for this year? Where do you start? How about...
by Lauren Fairbanks | Dec 17, 2018 | Blog, Content Distribution, Content Marketing, Social Media
There are some recent trends in marketing that look good at first. But like leftover fish stew they start to stink after a while. This year was full of interesting new trends that really took off. Voice search is changing how we optimize SEO. Chatbots and artificial...
by Lauren Fairbanks | Dec 13, 2018 | B2B, B2C, Blog, Content, infographics, Social Media, Video
The amount of content in the digital sea is seemingly infinite. At least, that’s how a hacky cyberpunk writer might put it. But it’s true: 91 percent of respondents say they use content marketing in a recent Content Marketing Institute (CMI) benchmark survey. How’s a...
by Lauren Fairbanks | Aug 7, 2018 | Blog, Content Marketing, Social Media
It’s summer. It’s hot. Every day, all day. Good god, when will it end? Look, summer’s great. Arguable, it’s the best season. The beaches, the pools, the barbecues, and vacations? Can’t beat that. But in the northeast, there’s really only two seasons: A hot, humid...
